Changing Tides: The Shift in Young Adult Drinking Culture

This chapter examines the decline of beer consumption among young adults in Germany and across Europe, revealing a significant drop in regular drinking habits. The discussion also highlights the rising costs of nightlife, as well as changing social behaviors, with younger generations prioritizing health and alternative activities over traditional pub outings. Additionally, the chapter explores the evolving dynamics of pub culture, from queuing practices to the impact of technology on social interactions.