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How to Grow a Business Without Putting Money Into It
"I think this is actually one of the more under utilized tools. People say they can't do, but it's really them getting in their own way," he says. "You have an ability to impact their bottom line while charging them zero dollars ter impacting the bottom line."
Codie Sanchez has been a journalist embedded with cartels, worked fancy-pants finance jobs at Goldman Sachs and Vanguard, and now -- she is an independent investor and entrepreneur.
She owns a direct interest in FORTY FIVE businesses, with more than 25 cash flows. Codie’s interests include boring businesses (like laundromats and property managers), online media companies, and service businesses.
You’ll hear us drop “leverage” a few times in this interview, and though it wasn’t what I’d planned on talking about, I think Codie is a living example of the power of methodically applying leverage. If you want to build an independent career like Codie’s, you’ll love my course+community, called Building a Mountain of Leverage. Check it out at EJorgenson.com/Leverage
Additional resources to help enrich your experience below:
Topics Covered:
Favorite Quotes:
“Civilize the mind, make savage the body, grow the revenue sheet” -Codie Sanchez
“Money is just a tool. The more tools I have the more ability I have to construct the world I want and the world that I think is best for all and for me and for the people that are around me.” -Codie Sanchez
“I think plans are normally for fairy tales. I truly believe that if people can follow their curiosity they're gonna end up exactly where they're supposed to be. The only thing you should be focused on is what is interesting to you, what you can get lost in.” -Codie Sanchez
Additional Resources:
Additional Episodes If You Enjoyed:
Huge thanks to Modern Stoa (modernstoa.co) for their help on creating and growing this very podcast you’re listening to now. If you need help with podcast growth or monetization, go to modernstoa.co or hit the founder up on Twitter (@consumersky) or Instagram (@iamaskyking).
If you want to support the podcast, here are a few ways you can:
>> Buy a copy of the Navalmanak: www.navalmanack.com/
>> Share the podcast with your friends and on social media
>> Give the podcast a positive review to help us reach new listeners
>> Make a weekly, monthly, or one-time donation: https://app.omella.com/o/9Bufa
>> Follow me on Twitter: @ericjorgenson
>> Follow @FirstsFamous on Twitter
>> Learn more and sign up for the “Building a Mountain of Levers” course and community: https://www.ejorgenson.com/leverage
I appreciate your support!
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