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142. Taking fear out of innovation
Inside the Strategy Room
What's Your Favorite Thing About This Research?
Laura: "I am so excited about this because I have had a long held belief that behavioral economics is actually the critical unlock to helping innovation thrive in organizations" Alex: "For me, it's the tangibility as well as really taking a subject that many people talk about and no one has actually been able to really put their arms around yet" Eric: "This research is, I think, the first step in really linking economics, behaviors, quantification. So I'm really excited about getting underneath what I think is the human side of innovation."
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