The Secret Lives of Color
99% Invisible
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What Comes First?
We love shiny, bright colors and we are prepared to do all sorts of weird and wonderful things tt to have them. So could you describe what black is and what black means in the world? Yes. I wanted people of the past to have been as excited about black as they were about reds and and blues. And yet we just don't, i know, our our vocabulary for black is really poor. It's a funny thing that if you go into a paint shop or inno, a clothing store, you can find so many, hundreds, thousands of variants of white.
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