The Importance of High Points in Ads

The only, I like ads for, you know, comparison. We quite like the industry too, because they're comparing two people. If Medi-Bank had gone down that path and one lady had jumped in and was smiling, would there have been another lady who didn't make it? Who just went into the top, faced out, and the husband's like, damn it, I was gambling, I was going to get insurance next year. Which you should never do.