The Trade Desk: A Demand Side Platform for Advertisers

The trade desk mission is to transform the media for the benefit of humankind by helping brands deliver a more insightful and relevant ad experience. They are a platform Multi-channel platform that provides buyers the access to all different sorts of inventory like display video mobile native audio and Connected TV, which is the hot thing right now. The other tool they have is the PMP which is the publisher management platform. It's a platform to manage deals Which is where they could say okay? I would want to buy this inventory at this price.