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381 Competing on Thought Leadership by Robert Buday

The Marketing Book Podcast

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Introduction

Robert Boudet is the author of Competing on Thought Leadership, How Great B2B Companies Turn Expertise Into Revenue. Since the late 1980s, Robert Boudet has been regarded as a pioneer in the theory and practice of thought leadership. His two firms have provided thought leadership strategy, content development and marketing services to such companies as Deloitte, Accenture, Ernst & Young, Microsoft, CSC.

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