The PR Week: 3.30.2023 - Therese Caruso, Zeno Group
The PR Week
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Alison Brod's New PRAOR for Burger King
Frank: Burger King has a new consumer PRAOR, it's ICR. They brought them on recently after an RFP that started last year. Alison Brod took over the US PR AOR account for Pizza Hut. Zeno Group was the incumbent on that account. Torese: You're going to win accounts, you're going to lose accounts. It's just part of being in the industry.
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