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#78 James & Per & You

UX Podcast

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The Complexity of Cultural Differences

The cultural thing is a big one. You'd have to have the most positive hypothesis there would be Spanish people who do actually understand, so that you'd retest with more Spaniards to prove or disprove your hypothesis. That's what you need to do if you don't do everything perfect the first time. General rule about four times takes four times as long as the interview in the first place.

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