Being authentic is like the foundation you have to get to before you cauld truly create what it is that you are meant to create. Most people go through life trying to be a different version of somebody else, and that affects their iy to do a lot of thingsin business. You're always putting on a show, as opposed to being truly oght. So you have to be self aware and honest with yourself to the point where you being himself means the best version of yourself.