How to Measure Resubscriptions and Retention

There's 5 billion people on app stores, right between Google and Android. So that is a huge, huge market. And then the next thing we think about is like, and we talk about a consumer like the riches are in the niches. How do you convince people that paying that annual monthly subscription is worth to it over and over and over again? We spend so much time with our clients understanding churn. That's a really important driver of making sure your term is truly the right number they're looking at.

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