20min chapter

The Talk Show With John Gruber cover image

410: ‘Shipping vs. Shipping’, With Jason Snell

The Talk Show With John Gruber

CHAPTER

The Evolving Presentation of Apple Products

This chapter analyzes the recent trends in Apple's product presentations, highlighting a shift from informative content to promotional materials. The speaker expresses nostalgia for the engaging nature of live keynotes and critiques the limitations of newly launched features on the Apple Watch, particularly concerning watch faces and the second hand functionality. The discussion also touches on Apple's branding strategies and the tension between innovation and control in their product offerings.

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