Thinking Broadly About Product Strategy and Audience

Imagine it’s your first day as a designer at Perplexity... and the VP of Design hands you the keys for their all-new AI browser, [Comet](https://www.perplexity.ai/comet).

That’s the story for [Escha Vera](https://x.com/eschadiol).

So this week’s episode is a deep dive into her design process and what it looks like to use AI like an artist.

- How she designed Comet onboarding experience

- Creating generative invite codes using multiple AI tools

- How she created the Perplexity design system from scratch

- How she productized AI without leading with chat interfaces or prompts

- What are her principles for designing AI experiences that prioritize usability

- + a lot more

- [Soleio](https://www.dive.club/deep-dives/soleio-2) sent the intro to [Henry Modisett](https://www.dive.club/deep-dives/henry-modisett)

- She worked at [Descript](https://x.com/descriptapp) before joining [Perplexity](https://x.com/perplexity_ai)

- Previously worked on [Daylight Computer](https://x.com/daylightco) and Motif

- Collaborating with [Phi Hong](https://www.dive.club/deep-dives/phi-hoang) on branding at Perplexity

- Uses [Suno](https://suno.com/home?wpsrc=Google%20AdWords&wpcid=22042553892&wpscid=173890219393&wpcrid=726251362516&wpkwid=kwd-2827037661&wpkwn=suno&wpkmatch=e&wpsnetn=g&gad_campaignid=22042553892&gbraid=0AAAAA9pWpduFan7icL90FczgyQploCsYi) for music generation and remixing