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How not to plan - Les Binet & Sarah Carter
Uncensored CMO
How Advertising Works?
Brand advertising is about talking to people long before they buy and gently nudging them towards, you know, preferring your brand. We're not mild and nudgy, isn't it? Yeah, it's nudgy. It's driving in conversion and all that kind of stuff. The point is we're not inspiring brand love. You know, we're just making people make it slightly more likely that people will think of the brand. When they do think of brand, they'll quite like it. And then the other role for advertising is when they're in the market is to go, here I am, you know,. I'm the brand you want and make it really easy for them to
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