#101 – Adam Ferrier on Consumer Psychology
Better Thinking
00:00
Is There Something Deeper Than Asking?
I think sometimes the more people who ask the more, especially when we're doing the same that's around creativity or something, then the more often an idea can be killed. There's an advertising professional called Dave Trott and he often talks, he often uses the analogy of if you are sick. The most sure way to die quickly is to have an in-house physician. So if you have a doctor living in your home with you, let's say your Elvis Presley or Michael Jackson, you're much more likely to die quickly.
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