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27min chapter
#366 - Ashwinn Krishnaswamy, Partner at Forge
The Second Studio Design and Architecture Show
Navigating the Design Landscape
The chapter delves into the journey of three friends in design, from starting as interface designers to forming their own agency focused on consumer software and brand design. They emphasize the importance of understanding user needs, brand strategy, and holistic design approaches for successful product development. The conversation also touches on the roles of brand strategists, art directors, and the importance of guiding clients towards effective solutions by thorough analysis and problem definition.
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