How Important Are Backlinks for E-Commerce?

How important are backlinks for e-commerce, maybe compared to some of the other spaces like affiliate marketing or just content websites? Well, when you're trying to rank for one of those 10 spots on page one, you're also competing against affiliate websites. So it's not really again, the backlinks are very important just because page one is page one and it's anybody can get there if they do the right things.