The Importance of Treating Clients Differently

You go into a situation like that and you make one giant ask mistake and you piss her off. The opportunity from that point on for you to productively help somebody with that person with their training is gone. You just, my God and a lot of people do not understand this fundamental now. Same thing happens with kids too. A coach behaves the way he needs to behave for that client, for the athlete, he's coaching right then. And everybody has to be treated differently. Especially the one you crawl in bed with.