I should have raised my hand and said to the management of Pepsi I don't think that's a good idea. The New York Times had this editorial with a straw coming out of my head saying idiot you know like it was just like so they got what I understand six or eight letters. "We were an easy fall" he says about his time as art director for Coca-Cola.
Peter Arnell has built an unparalleled reputation creating groundbreaking, boundary-averse work for many of the world’s most celebrated brands. He joins to discuss his new book and storied career as a designer, branding executive, photographer, founder, and CEO.