5min chapter

Deconstructor of Fun cover image

TWIG #320 Unity’s Fate, Fake Ads, Loot Boxes & GTA’s UGC Revolution

Deconstructor of Fun

CHAPTER

Navigating Challenges in Mobile Advertising and Game Development

This chapter explores Unity's struggles to keep up with industry standards in mobile app attribution and advertising. It also examines allegations against AppLovin Corporation and the recent closure of several game studios by Warner Brothers Discovery, underscoring the challenges faced in the gaming sector.

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