9min chapter

App Marketing by App Masters cover image

6-Figure Exit Within 12 Months

App Marketing by App Masters

CHAPTER

App Store Optimization Strategies and Price Optimization for Apps

The chapter delves into strategies for optimizing app store keywords and improving keyword rankings by focusing on specific keywords in app screenshots. It discusses the importance of incorporating main keywords in the first screenshot to enhance tap-through rates and improve ASO keyword listings. Additionally, price optimization strategies for apps are explored, including defaulting to yearly subscriptions, adjusting pricing, adding trials, and improving user experience during sign-up.

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