
186 The 1-Page Marketing Plan by Allan Dib
The Marketing Book Podcast
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What Is Marketing?
Marketing is essentially the strategy that you use to get your ideal target market to know you, like you and trust you enough to become a customer. It's something that can give you massive, massive increases compared to the inputs. If you were to get ten % more traffic to your site, or you were to have a ten % improvement in the conversions, you know, the lead generation, or even in your sales process, increase those ten%.
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