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#106 Mike Taylor on the Global Engagement Center

The Cognitive Crucible

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How Do You Assess the Impact of Your Engagement?

The g smission has over a hundred programmes running in a hundred and 20 countries. We've held 75 tec demos that are led by our technology engagement division, as well as four tec challenges with three upcoming. And we've also tested forty different analytical tol s through our test bed for international partners, with 18 of those tools being adopted. The challenge is setting the right measuring sticks when it comes to messaging or asessing the impact," he says.

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