25min chapter

The Sleeping Barber - A Business and Marketing Podcast cover image

SBP 040: Making a Promise to the Customer. With Roger Martin.

The Sleeping Barber - A Business and Marketing Podcast

CHAPTER

Making a Promise to the Customer

This chapter discusses the importance of making a promise to the customer and how it can lead to success in business. It explores the difference between a brand promise and a promise to the customer, and identifies key features of a good promise. Various examples are provided to illustrate the significance of delivering on the promise.

00:00

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