Graeter's (Ice Cream): Richard Graeter
Wisdom From The Top with Guy Raz
Graders
When I first joined the company, I think we had 12 stores. Today, how many employees do you have total? Dream our summer peak. We will have 1500 employees. If we were to become like Ben & Jerry's or Hagen-Daz, it would destroy the very essence of who and what we are. Why? To understand that, to be able to answer that question, I'd have to tell you about how we make our product, because it's very different. Tell me. Please.
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