How to Turn Ideology into Action
Ecommerce Playbook: Numbers, Struggles & Growth
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How to Integrate Statless Into the Rest of Your Idea
The D to C.C.I. is a live updated index of how people are feeling about the economy, about their own spending power and so on and so forth. We hope that it becomes a key input into the forecast, right? Is that right now what we use to forecast is historical data about a brand's performance over time that we assume will be like the future. But what we know is that the business existed in a different context when those numbers were created. And if we can see those relationships and we can tease them out, then we can begin to layer in better contextual forecasting.
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