How to Win an Advertising on the Super Bowl

I just think we're so over saturated with celebrities and music and ideas and colors. I feel like some of the to me some of the things I like the most this year had a little bit more focus in them. If some of those big brands with bigger budgets can like have that focus they can actually really like really stand out. It's interesting to try to do something different during the game with your spot and sometimes it works and sometimes it doesn't.