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Ride On! #24: Linus' new electric bikes | California wants an ebike license for kids | Lyft bails

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The Future of Retail Bike Shops

Adam: I think the trick with bikes is there's a lot of moving parts you're physically riding it. So for us it's always kind of been a key point of our model that yes we do sell through our website but the actual fulfillment is at 250 retailers who will build a bike and then deliver it in a box. We have like 250 retailers that we work with we partner with who willBuild a bike You have ongoing relationship you need service you have a warranty issue whatever it is, which can be difficult for some brands to achieve.

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