Sometimes business decisions are basely ruining the experience of customers, says John Sutter. A decision made from somebody who's not even close to that cancellation process can have a negative effect on customer service. "I think they don't really even understand how a clugy it actually is and how many steps it actually is," he adds.
Startup Basics is BACK! This series will focus on one of the most important aspects of any successful startup: the customer. On episode one, Salesforce's Tiffani Bova joins to break down all things customer experience: defining it, what an amazing experience looks like, how startups can beat the incumbents, and more!