153: Launch Strategy with Lacey Cribb
Coach Business
Mastering Your Launch Strategy
This chapter provides a comprehensive guide on launching freebie events and converting them into paid offerings while maintaining marketing integrity. It emphasizes the need for alignment between free and paid content, outlines a four-phase launching process, and explores effective customer engagement strategies such as personalized outreach and data-driven decision-making. Additionally, the speakers stress the importance of persistence and adaptability in the launch process, addressing common misconceptions and mindset barriers that can hinder success.
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