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You Were Not Content to Sell Sugar
When you brought in this new vision of performance with purpose, you said, we're going to take a traditionally junk food company and turn it into something that's better for humanity. I imagined you faced a lot of resistance, especially from old school shareholder theorists. How did you confront that? Ah, it was interesting. This is the part that one day i hope all o those people come forth and write thin themselves. Just because your investors didn't mean they were not consumers. And most of the consumers out there were very much like them. You know, adam, you win a few, you lose a few. Big change requires you to be willing to take those big scars on your back