Is It a Revenue Driver?

I don't think it's a revenue driver because the majority of the people who are going to stick around for are already customers. It was like a very similar return to just like a regular cold campaign, which is why I don't think we did it again. But if we, there could be potential to it, it's just like, it's a lot of added effort to get it done. Totally. What about you, Daniel? Have you guys leveraged live shopping and all? Have you seen success failure? Is it something that giving like, if you have the margins or the resources that you would be recommending for DTC businesses?"

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