#350: How to Craft Your Brand Story Strategy With the Story Cycle System™
Business of Story
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How to Dominate Market Category With Your Brand Origin Story
i want you to determine what's it stake for your number one audience. What do they wish for and want? This is what we cover in chapter three of the story cycle system, called stakes. For instance, the all natural alergy supplement of heirloom is a great example of how the back story, hero and stakes chapters come together to design a category by defining the brands. You can hear the entire story told by them on show number two 37, right here on the business of story. It's that important.
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