LTBP #86 - Steve Bradley: Building & Managing Online Group Training With 3,000 Clients
LTB Podcast
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How to Talk to Potential Clients in a Language That They Understand
When I first started out, do I want to post 10-week comparison photos? No. Because I want to be educating people about being healthier, happier and making a long-term progress. Fitness professionals don't like talking about weight loss, toning. But if you go and put out an ad for saying, in December, targeting the January New Year's resolution folks say they want to burn fat and build muscle - that doesn't work. So we need to speak to potential clients in a language that they understand. We need to show them what they want to see.
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