The Europe Desk cover image

Sustainability & Resilience: A New Landscape for Transatlantic Business

The Europe Desk

00:00

BMW's Electric Vehicle Strategy - Is California a Good Idea?

BMW's strategy runs taking that into account, but also looking at how do we drive the market as well. I can certainly say speaking for the whole industry, we are all putting a lot of vehicles on the road. Every segment will be covered with an EV solution at different price points and different sizes and shapes. Then you will obviously need all of that to come together so that the consumer ultimately makes the choice to switch rather than being forced.

Play episode from 01:45
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app