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Is There a Recession?
Most of the sponsors that we deal with are also in a similar scalable position where their ad spend can be ramped up or down. Marginal cost is basically zero. Most YouTube channels are so low overhead and their cash businesses such that getting a huge infusion of cash from these, these equity buying companies makes no sense to me. So if you are worried about the recession, don't spend overly on unnecessary expenses and you'll probably do fine.