Walled Gardens: The Future of Advertising

Zander: Walled gardens has become, it's interesting, I feel like it's a term that sometimes people aspire towards because it means you have all of this special stuff behind your walls. That's what we're aspiring to build is the co-op garden where there's some obviously because we're dealing with data and a lot of things that are, we have to handle very respectfully. "I do think that there is absolutely room for more transparency," he says.