CNN.com CEO Rodney Carmichael says his company is now more participatory in its decision-making process than ever before. "We are going to choose them on the merit and the belief in those ideas for bringing us into the future," he said of big bets, like a new microsite or ad campaign. He advises people not to confuse their budgeting process with what they should be spending money on: radical innovation? Or wild swings from 5% free cash to 30%, if it's abundance rather than drought.

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