Ep 284: Bushbalm's David Gaylord goes B2B, Enters US retail bigly, and rides the Vajacial wave on DTC
DTC Podcast
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The Growth Leverage of D2C
We've added new products as well, which has been huge for D2C. We have launched the Vigational product, which is a hydrogel mask that in 10 minutes it'll help with Razorburn. And those Vigational ads are so different that like the click through rate is almost double on average. Same with the trimmer actually. So now that we basically we can expand the ad account to hit more people. But yeah, we've done nothing really with like influencers and affiliates or anything like that.
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