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Consumerism in the Digital Age
This chapter examines the dual dynamics of overconsumption and underconsumption fueled by social media influences, discussing how lifestyle branding impacts buying behavior. It critiques the materialistic ethos perpetuated by modern consumer culture and explores the psychological effects of shopping, likening them to addiction. Through reflections on minimalism, quality versus quantity, and the emotional repercussions of consumer habits, the chapter reveals the complexities of finding genuine fulfillment in a consumer-driven world.