9min chapter

Behind the Numbers: an EMARKETER Podcast cover image

Behind The Numbers: Netflix Breaks Records: Can Its Playbook Be Replicated? | Jan 31, 2025

Behind the Numbers: an EMARKETER Podcast

CHAPTER

Netflix's Growth and Subscriber Insights

This chapter examines Netflix's recent subscriber growth and its strategic shift to prioritize paid memberships and engagement metrics. The hosts discuss the challenges posed by rising subscription costs and the effectiveness of ad-supported plans in attracting new signups, ultimately reflecting on Netflix's optimistic revenue future.

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