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Twinning and Winning - How Alex & Mike Faherty Built the Faherty Brand One Colorful Thread at a Time

The Retail Pilot

CHAPTER

Building a Collaborative Retail Team: Experiences and Insights

This chapter shares a personal summer job experience that underscores the thrill of selling and the significance of store culture. It further explores the collaboration within a product team, highlighting the interconnected roles in design, merchandising, and sourcing, especially in light of challenges posed by COVID.

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