RV 82 - Nailing Your Revenue Attribution & Performance Measurement | SaaStock Keynote
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How to Capture Demand and Create Demand for Your LinkedIn Paid Program
There is a dramatic difference between demand Capture when people are looking to buy what we're doing or what we're selling. The way that we measure marketing right now only measures certain specific tactics, which were typically created in the early 2010s search engines direct link affiliate type of stuff So we need a new framework and I recommend self-reported attribution as a V1. There's many iterations that you can take It's basically using other primary customer research methods to understand what is actually driving impact for customers Qualitative interviews surveysSelf-reported attribution win-loss analysis there's a bunch of different ways that you can do it, but we need to know from customers.
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