Navigating a Divergent Path in the Music Industry

Steve Schoger is a Designer and Maker from Kitchener, Ontario, Canada. His Refactoring UI book he co-wrote with Adam Wathan  was a massive success, so I try break down the full 18 month execution leading to launch. We also go deep discussing low self-esteem, reacting to pricing complaints, influential marketing channels and how he meticulously constructs those viral Design Tip Tweets.