AI for Business, Marketing & Sales: The AI Hat Podcast cover image

Redefining Brand Strategy: AI Tools for Businesses of All Sizes with Ruheene Jaura

AI for Business, Marketing & Sales: The AI Hat Podcast

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Beyond Demographics: Crafting a Compelling Brand Narrative

This chapter emphasizes the need for businesses to understand their target audiences through both demographics and firmographics, focusing on the emotional drivers behind customer decisions. It introduces a method for creating a powerful brand narrative that aligns with intrinsic customer needs, ultimately selling experiences rather than just products.

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