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37. A Jobs To Be Done Masterclass with Andrew Glaser and Bob Moesta
The Disruptive Voice
Are We Really Going to Fit That Into Our Lives?
Bob Greene: "If there's no struggling moment and no progress to be made, Bob, you're smiling like the Cheshire cat" He says it was a huge anxiety on that side of, am I going to mess this up? Do I have, how fast do I have to do it? What do I get out of it?" And then it was ahuge behavior change because club makers often have very dirty hands. 'Just creating the behavior change and getting them to wash their hands'
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