Exploring Premium Pricing and Value in WordPress Tools

In this WP Builds episode, Nathan Wrigley chats with Brad Williams about his longstanding role in the WordPress community and the launch of Theme Switcher Pro, a plugin that lets you run multiple themes on a single WordPress site. Brad explains how it helps sites transition from the classic editor to the block editor without a complete rebuild and discusses various creative and enterprise use cases. The conversation also covers WordPress agency culture, plugin pricing, and the importance of community support and trust in product launches. So, if you’re fascinated by the intersection of WordPress development, product innovation, and business strategy, or if you just want a peek at what’s possible with your next big site migration, this episode is for you.