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The Surprising New Science of Achievement

The Double Win

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The Power of Goal Setting

This chapter examines the dynamics of goal setting, categorizing goals into comfort, discomfort, and delusional zones. It emphasizes the transformative potential of discomforting goals in driving enthusiasm and performance, while also addressing the emotional risks of overly ambitious expectations. Through practical insights, the chapter advocates for reframing challenges as opportunities for growth and harnessing competition to enhance personal and professional achievements.

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