272 - The Golden Age of Marketing is Now | Full Funnel Summit Keynote
GTM Live
00:00
Recurring Revenue Model - How to Assess Your Business Data
There's a ton of different ways to do this. I'll try and break it down to some things that are simple. Stepsthe first step that i would do as i would assess your business data. So i would go in and i would look here, ar all our customers. If youare in a recurring revenue model business, i would stack them by either product usage retention rates, or different things like that. And then i would start to make hypotheses as to why is it like this, right? For some companies it might be like all the companies at the bottom, it makes sense because they don't sell trough a distributor. Nd, when you talk to people in both
Transcript
Play full episode
