Starbucks' Bitter Brew | Back in Black | 2
Business Wars
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Starbucks Under Pressure
This chapter explores the multifaceted challenges confronting Starbucks, including public protests linked to geopolitical issues and rising competition in the coffee market. The narrative highlights the launch of the new coffee chain Cosmix, which targets changing consumer preferences and directly challenges Starbucks' market dominance. Amidst declining stock prices and increasing competition, the chapter critically examines Starbucks' operational struggles and leadership tensions, forecasting the company's uncertain future.
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